Bummer…I might have to break up with Mario Batali

Ugh.  I have long been a fan of Mario Batali: love his cooking style, love him on The Chew, love his orange crocs. And he obeys my rule about celebrity chefs: you can’t trust a thin one.

But the recent news about the lawsuit he settled with his waitstaff and buspeople bums me out. According to the complaint, Batali was skimming tips. Bad show! But who knows what really happened, I guess. Which is why I am still posting a little stream-of-consciousness prose I wrote some months back – called “My Dinner Date with Mario Batali” (a fictitious date, of course):

There are several reasons why I would choose star chef Mario Batali as my dinner date… if I were selecting such a person from the ranks of the (rich and) famous.

First, I am a self-proclaimed foodie. I love to eat, I love to cook, and I even have the privilege of being paid to write about food on occasion. So courting Mario at a table for two over several decadent courses would be inspiring on many levels, the most basic being our mutual adoration of the activity itself.

Second, the simplicity with which Mario creates his signature dishes is truly an art form, so I imagine our dinner somewhere authentically Italian, with detailed chit chat about things like the origin of the olive oil, the freshness of the herbs, the beauty of braising lesser cuts of meat, and so on. It’s not often you get the chance to dine with someone who would appreciate the most rustic qualities of the meal, right down to the kind of dirt in which the vegetables were grown.

Third is the wine factor. Mario always pairs his food with wine, and even has a wonderful Italian wine boutique in Greenwich Village. So I know I would indulge in some superior vino during our time together.

Fourth, this guy makes his living making food, but he actually has a brand. His encircled “M” logo appeals to my marketing side, as it dresses the upper left corner of every restaurant, retail food product, wine shop and cooking show in his empire.

Fifth — and most trivial yet undeniably important — is the fact that this dude is large. From a female perspective, my modest “medium-sized” frame would seem just a shadow of Batali’s, therefore I could stuff myself with homemade ravioli and still feel svelte.

Ok, so I said it. I just like the guy.  I do hope this wrong he allegedly made isn’t true… although it probably is. Why else would he settle and pay more than $5 million to make it go away?

Break ups are hard.

 

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Why you should be interested in Pinterest

It seems there’s something new around every social media corner. Of course the “classics” like Facebook are here to stay, but there’s a relatively new player on the scene that seems to be taking the social sphere by storm, with more than 200 million users already.

pinterest logo

Pinterest.com is a social catalog service. It’s a very visual way to post collections of things you love — from dream home ideas to favorite foods to cool products (these are a few of my “pins”).  Like Facebook, Twitter, blogs and all the rest, you can follow people and they can follow you.  But why should we care?

Well, in my opinion, it’s one big soap box, and the technology allows you to easily share things that are interesting, in 3-D fashion. Pictures are worth a thousand words, right?

If you are a business owner, or a blogger even, Pinterest is a great way to share your products and services, and drive more traffic to them.  That being said, it seems logical that the best fits for this kind of promotion are people in a “visual” industry, like photography, fashion, art and graphic design.

Pinterest is also a great way to share and find links to unique products. These are things you might not come across in a regular Google search, but rather, through the good old word of mouth marketing that social media provides through shares and likes.  Kind of like when a product hits Oprah’s list, interest skyrockets and you could find yourself selling out of something that few people knew about before.

As it goes with the delicate balance of your personal vs. your business life in social media, you shouldn’t just pin all your products or business interests, because you’ll come off as nothing more than a big spam catalog. Let people in on some of your general interests and likes, because, well… it makes you more real and “pinteresting.”

Pinterest is technically invite-only, but if you want to check it out and start making some boards and posting some pins, send me an email at tracy@tracykanderson and I’ll send you an invite….while they last!

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They’ve got a day for everything…today, we salute peanut butter.

Did you know that January 24, 2012 is National Peanut Butter Day?

Yes, it’s true. So, a couple of factoids, followed by a great recipe to celebrate, if you’re in the mood:

  1. It takes more than 500 peanuts to make a 12 ounce jar of peanut butter
  2. 90% of all American households have peanut butter in their pantry
  3. The average person eats more that three pounds of peanut butter a year (Americans as a whole consume 700 million pounds of peanut butter annually)
  4. 60% of the peanuts in the US are grown in Georgia, Florida, and Alabama. Half are used for peanut butter.
  5. Women and children prefer creamy peanut butter, while most men go for chunky (I guess they don’t like their peanuts the same way they like their women…drat.).
  6. Peanuts are technically legumes (like beans), not nuts.
  7. Peanut butter is a good  source of  protein; two tablespoons provides more than 10% of the daily recommended value
  8. Peanut butter was originally developed in 1890 by a doctor in St. Louis as a remedy for bad teeth!

And now (drum roll, please….), my favorite peanut butter-based recipe. This chicken satay with peanut sauce is from the Food Network, courtesy of Tyler Florence. It’s also yummy with flank steak, shrimp, seared scallops or as a sauce with tofu and vegetables.

View the recipe

Happy National Peanut Butter Day, y’all!

 

 

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I think Pandora can actually read my mind…and I love it!

Just unpacking groceries, planning some meals for the week and grooving out to my own
Pandora mix… and the last set felt like it was literally channeled through me. It was:

  1. Time Out of Mind, Steely Dan/Gaucho
  2. Below the Beams, Grace Potter & the Nocturnals/Nothing but the Water
  3. Got to Get You Into My Life, The Beatles/Revolver (Remastered)
  4. Lovely, Sara Haze/My Personal Sky
  5. Set Fire to the Rain, Adele/Adele 21
  6. Talking About, Susan Tedeschi/Back to the River
  7. Billy Joel, Big Man on Mulberry Street/Kohuept
  8. Many the Miles, Sara Bareilles/Little Voice
  9. (Night Time Is) The Right Time, Ray Charles/Ultimate Hits Collection
  10. Ruby Baby, Donald Fagen/the Nightfly

Start with a little Donald Fagen (via Steely Dan); end with a little Donald Fagen.  Actually, “The Nightfly” has been one of my favorite albums (do people still say albums?)  for a long, long time.  This little music-while-I-make-meatloaf experience was great!

I guess the new “Pandora One” gives you all this without ads for a monthly fee, but my free version is just fine. Happiness!

What’s your Pandora hit list?

 

 

 

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Still in the New Year spirit?

I am.

But instead of making resolutions, I thought – why recreate the wheel? This new year, it occurred to me as I entered that familiar space of making better habits, setting new goals and even attempting to reinvent myself, a great place to start would be to quantify some of the things that I already know make me feel good. And then do more of them!

When I started, I intended to just make a list of ten, but it wasn’t enough. Lucky me! So here’s my Top 20, in no particular order. Made me feel grateful just writing it. Even the simple exercise of putting it on paper has got to be a good thing, right?

What are yours?

My Top Twenty “Feel Goods”

  1. Laughing really, really hard
  2. That energized feeling I have when I know I can make s#%t happen
  3. This scene: mountain getaway, light snow fall, invigorating hike, followed by fire blazing, food braising, board games, red wine and relaxation
  4. Being in dance class
  5. When a child achieves something, and you can feel their genuine pride
  6. Completing a work project that was really challenging
  7. Cuddle time with my 8-year old son
  8. Writing something smart and witty, or saying something brilliant in a meeting :)
  9. Television that makes you laugh out loud and simultaneously appreciate the great writing (for me, it’s 30 Rock)
  10. Cooking a great meal
  11. A shower and a glass of chilled white wine after a day in the sun and water
  12. Giving to someone who really needs help
  13. The perfect cup of coffee: not too strong, cream, 1 sugar. Maybe even a hint of cinnamon. Sorry, I’m a little bit of a pansy when it comes to coffee. But I love it so.
  14. Waking up ready to tackle to world (or at least the day)
  15. When my cat climbs on my chest and gets right up in my face for some love
  16. Opening up my vegetable or fish share and basking in it’s fresh and local glory
  17. Friends that really get me
  18. Camping and cooking outdoors
  19. Water views
  20. Amazing songs that make you smile, dance, groove out, etc. (the content of which is fodder for another post)

Would love to hear your top 20. Post ‘em here and maybe you can inspire someone else.

Happy New Year!

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Music Today, not Marketing…

Ok, so I just had one of those experiences that’s worth writing about.. at least for me.

I have been a James Taylor fan for more than 30 years (and I’m only 43), and thanks to my best friend Sarah who writes for the Boston Globe, I scored an invite to see him act, of all things, out in the Berkshires in the Colonial Theatre’s production of A Christmas Carol.

The show was good, but the best part was getting invited backstage to meet JT. We hung out in the dressing room that he shared with his wife Kim (also in the show, with their twin boys) for a good 10-15 minutes, and had some nice chit chat. So very cool. He is warm, unassuming… and tall!

But the purpose of this post is to list all those B-list songs of his I really love. Anyone on this same wavelength? I did manage to blurt out in a less than articulate fashion: “Summer’s Here is my favorite song of yours!”… but on the ride home Sarah and I played more JT and mused about the other lesser-known songs that are on our hit list, too. Not that I don’t dig “Your Smiling Face”… but these are way cooler.

So here it is for anyone who cares: My personal Top 10 JT song list! (other than Summer’s Here, in no particular order other than alphabetical):

1. First Day of May

2. Ain’t No Song

3. Everybody Has the Blues

4. His blues-y version of Jingle Bells

5. Let it All Fall Down

6. Letter in the Mail

7. I Will Follow

8. Me and My Guitar

9. Shed a Little Light

10. Sweet Potato Pie

Runners up: Traffic Jam, Walking My Baby Back Home, Whenever You’re Ready, and yes, Your Smiling Face!

Mix CD for Christmas, anyone??

 

 

 

 

 

 

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Hi, everyone!

Well, “everyone” might just mean myself, as this is my first blog post and no one knows about it. Yet.

I am embracing WordPress. Really, a powerful platform. And since I blog for my clients, I thought it made sense to blog for myself, too.

What you will find here:

  1. Things I think are funny
  2. Occasional insights that may or may not pertain to marketing
  3. Cool photos and links

What you won’t find here:

  1. Endorsements
  2. Sales-y stuff
  3. A repeat of all the things that are already on my website
See you soon, I hope!
-Tracy

 

 

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