adapted from Public Relations for Dummies

1. You're a little fish in a big pond

2. You're the best at what you do -- and nobody knows it

3. You're not the best, but you can be the "go-to-guy" (or gal)

4. Your marketing budget gets cut

5. Traditional marketing isn't what it once was

6. Your competitors get all the good press

7. You are "Media-Genic"

(you have a colorful personality, and the media loves you)

8. You like new ideas

9. You like the big picture, and enjoy reaching beyond your own business and into the community

10. You are reading this now, and you're ready for change.